Now, you have to realize that it is not a publisher's job to go out and publish great works of literature with fantastic covers. Every editor hopes to do that, and occasionally will get the chance, but a publisher's job is to make money, which is why what they are doing is very smart, even if it is disgusting. Believe me, it doesn't matter how much money has made in the past; if there is a way to make more money, then they need to go for it. That's the only way they can have enough money to publish those new great works of literature with fantastic covers that they wish they could publish all the time but don't make as much money as, say, the latest celebrity-written children's book. And going for photos is a smart way of making that money.
Look at any study and you'll find that children watch more TV and play more video games than they read books, and so by giving children covers and "illustrations" that are more in-line with what they see the most, they will be more likely to actually give the book a second glance and possibly read it, which is only a positive.
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Date: 1/22/07 06:43 pm (UTC)Look at any study and you'll find that children watch more TV and play more video games than they read books, and so by giving children covers and "illustrations" that are more in-line with what they see the most, they will be more likely to actually give the book a second glance and possibly read it, which is only a positive.